I'm sorry, but it is bloatware by your exact definition. It isn't 'bundled' with Malwarebytes 3, but it is by new and something never done w/ Malwarebytes. Oh, we get " 20% less than our previous products combined " what a deal. Like the OP said, I'm no longer recommending it to my clients either - mainly the increase in price point, what is it like twice as much now? I don't know why he's waiting for a change - it won't happen and it has to be 100% 'suit' driven. A smart programmer knows these strategies always fail - it's not game DLC, it's original price.
Just don't try to sell a souped up product when all I want is the original one, and then tell me I'm 'wrong' for being upset and warning you guys this will not help things w/ sales (not that I posted this, but I agree 100% w/ OP)