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AMD reckons it can win the high-end GPU battle – and dethrone Nvidia just l

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AMD reckons it can win the high-end GPU battle – and dethrone Nvidia just like it did with Intel

https://www.techradar.com/news/amd-reckons-it-can-win-the-high-end-gpu-battle-and-dethrone-nvidia-just-like-it-did-with-intel

Exec claims that Big Navi will disrupt 4K gaming, similarly to how Ryzen now dominates desktop CPUs

AMD is aiming to disrupt 4K gaming, and build a Radeon GPU line-up to take on Nvidia in a similar way to how the firm has ramped up Ryzen processors to beat out Intel (at least in desktop CPUs).

That’s the scoop according to AMD’s Mithun Chandrasekhar, who is head of product management at Radeon Graphics, as reported by PC GamesN.

At a briefing for the freshly launched RX 5600 XT, Chandrasekhar observed that AMD was currently tackling the mainstream market, but would move to assault the high-end GPU arena with the much-rumored Big Navi graphics card soon enough.

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I sure hope so.  GPU prices are getting out of control thanks to NVIDIA's BS with the entire Turing line of GPUs, with each and every one being priced into a higher tier than it should be and with every model number shifted down by one resulting in weaker performance at every price tier compared to the previous generation of NVIDIA cards than we have ever gotten from them, and in some instances the last gen card it should be matching or beating, it is actually beaten by the previous generation's card (in particular, the GTX 1080 Ti with its 11GB of VRAM which still shames the RTX 2080 in titles which require more than 8GB of VRAM).  The RTX 2070 was the first x70 NVIDIA GPU not to include SLI capability making it more like a x60 card than an x70 card, especially since it only has 8GB of VRAM, the same as the previous generation's GTX 1070 (for comparison, the 970 that the 1070 replaced had only 4GB of VRAM so when the 1070 was released it doubled the amount of VRAM for that particular tier).

If Big Navi/RDNA 2.0 is everything the leaks have been saying then hopefully it will bring some competition to the high end where the likes of the RTX 2080 Ti reside, however if AMD continues to follow NVIDIA's lead when it comes to the overall pricing of every tier of graphics card then unfortunately things won't change much and graphics cards will continue to be vastly overpriced.  This may end up leading to another price fixing investigation against NVIDIA and AMD if they don't cool it with this garbage.  It's already happened once years back when a similar pricing pattern occurred with both companies arbitrarily simultaneously jacking their prices up across the board, and this time ever since the end of the GPU mining boom it is a well known fact that both AMD and especially NVIDIA are doing all they can to keep prices at those same mining boom levels for the sake of their investors, so overpriced cards is what we get as a result.

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AMD Claims It Bluffed Nvidia Into Cutting GPU Prices

https://www.extremetech.com/gaming/295510-amd-claims-it-bluffed-nvidia-into-cutting-gpu-prices

It’s no secret that upper-end GPU prices have come down recently, thanks to AMD’s recent launch of its RX 5700 and RX 5700 XT. AMD has now stirred the pot a bit, claiming that it successfully bluffed Nvidia into cutting costs, only to yank the rug out from under them and cut prices even more.

This bit of data is embedded in Hot Hardware’s 2.5 Geeks podcast/interview with Scott Herkelman, AMD’s VP of Radeon. Scott goes on to detail how AMD laid its plans carefully, with evaluations of what the RTX cards were capable of in terms of clock speeds, die sizes, Nvidia’s expected revenue and margin targets, and much more. AMD’s initial prices for the RX 5700 and 5700 XT were $500 and $379, but after Nvidia unveiled its Super family, the company cut them back to $350 and $400. According to AMD, this was always the plan.

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Yeah, but when the 5700XT was about to release it was discovered that its original name was the RX 690 which would mean it should have been the replacement for the RX 590 and 580 which would put it around the GTX 1060's former pricing of around $200~$250, but instead AMD decided to charge the same premium NVIDIA has been and only dropped their price $50 lower after NVIDIA dropped their own pricing slightly to meet it.  Navi hasn't been the massive price to performance/value savior that everyone was hoping it would be and things remain as they have been ever since Turing was released with each tier/resolution still costs the same or more than it did for previous generations and it is the first time there has been such a regression as previously it always became less expensive to get better performance than the last generation of cards, but between the price increases and weak performance gains per tier compared to their last gen counterparts, the entire gaming industry on PC is being held at ransom to NVIDIA and now also AMD's jacked up prices.

These videos pretty much explain the whole thing with Turing:

 

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Not being a gamer, all at sea on the GPU thing. So, would take note of the progression of GPU for use, if any, later.

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