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Facebook: The Making of 1 Billion Users


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Illustration by 731 Lexington, Photographs by Getty; Dirk Bruniecki/laif/Redux

Facebook: The Making of 1 Billion Users

By Ashlee Vance on October 04, 2012

The team in charge of tracking Facebook’s (FB) growth works on the second floor of Building 17. Most days, the offices are like anywhere else at Facebook: whiteboards, toys on desks, shorts and flip-flops, pretty low-key. Around noon on Sept. 14, the second floor was packed. In one of the common areas, a giant screen showed the number of active Facebook users worldwide. About 100 people, including Mark Zuckerberg and his top lieutenants, watched the numbers run up by about a thousand users per minute: 999,980,000 … 999,990,000 … 1,000,000,000. The counter paused for a moment when it rounded 10 digits, as if to emphasize the point: 1 billion users.

Read the rest of this story plus related articles at: http://www.businessw...1-billion-users

Steve

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