Thanks, I did exactly that. I installed Kingroot and rooted the phone, then I installed Google Now Launcher & then Titanium backup and then I uninstalled Cool Launcher with Titanium after having made Google Now the default. So, eventually I got rid of Cool (Coco) Launcher which Malwarebytes recognized as riskware.
It was a cheap phone I got from Amazon but I am actually quite pleased with it, it performs well, its just that it had potentially riskware on it. The screen res is 1280x720, and its probably not a great gaming phone, but for $78, can't go wrong.
A caveat is , Malwarebytes now identifies Kingroot as Malware!! I guess its because its an app that accesses the root of your phone and does stuff that regular apps dont.